When I was younger, drinking a bit, and going through being hungover of a morning Red Bull picked me up, all be it in a temporary very unhealthy way. Like many big companies they came to prominence by manipulating people in the 'extreme sports' areas of culture such as snowboarding, skateboarding, mountain biking, BMX etc. Drinkers also got on board quickly as Red Bull allows revellers to increase there party stamina.
Personally having tried it, I prefer to eat fruit as an energy booster and keeping my body healthy. For Shaka to do this confuses me, but then again if I were 60 odd years old and music was my main source of income I'd take any gig I could, even at the risk of alienating fans as from a business point of view it makes sense.
I'm sure this news of Shakas gig with Red Bull, Millenium Wheel (who owns this now,?) is going to divide the fans a bit, those that object to the 'commercialisation' of this music and vibes with events like this. The recent reissue of the tune of the same title Commercialisation of Rastafari says it all for me, but as a musician / soundman sometimes you have to do what you have to do.
Imagine the hotbox though. . .herbalist dream in one of those pods!