guillaumebougard wrote:........ but the reality is what we a deal with, and we have to cater to those people who buy the records nowadays. It is SO hard to sell records in this time, you have no idea. And cutting prices doesnt help move more units, I'm afraid. My buddies who sell at lower prices dont sell more copies.
I am toying with the idea of crowdfunding a release in the future, and maybe we could then sell at a lower price, if we get enough $$$. I'm following music projects on kickstarter to see if people with some good name recognition like Bootsy Collins are raising their budget...
Any other suggestion on this topic of selling records would be appreciated, because I have to admit I am short on ideas...
Back on topic, mr. Bougard!
As for crowdfunding, I see on Kickstarter that mr. Bootsy Collins raised only 47 % of his budget of USD 100.000. The funding is now cancelled. Nearly 1.500 different backers supported him, and more than a third of these pledged themselves for one dollar each. One might question the wisdom of asking for one dollar in a crowdfunding campaign, as the values of the items mr. Collins promised his "one dollar backers" most likely would have exeeded one dollar (e.g. free album download, bracelet incl p&p etc.). One of the reasons that mr. Collins' campaign failed might be that he didn't connect the Kickstarter project to Facebook.
As for "this topic of selling records", it seems like you have worked every trick in the book. An additional DVD included with the Horace Andy album "Livin' It Up", a nice limited edition 7" and CD package two years ago, and quite recently Bitty McLean's beautifully packaged Cornerstone 7". In this day and age, it seems like a physical record - vinyl or CD - is regarded by large parts of the public as no more than an advertisement for upcoming gigs or tours. Thus, "this topic of selling records" can be re-interpreted as "how do we recoup the investment we have made in making an album". I can already hear the B&F massive shouting "Sellout!"
, but let me still suggest the following: How about setting up a limited company for each new album project? Obviously with yourselves in full artistic and economic control. Estimated life span of such a company should be about two or three years, after which period gains or losses are divided among the investors, and all copyrights etc. revert to your clients. Look for investors in high cost territories, I think you'll be amazed of some peoples' willingness to part with their big money.
Of course, I might be wrong... - or maybe you have tried this already?